![]() A simple explanation under the chart should be all you need to make your point. Your graphics should be simple in design and clearly illustrate a point. A picture can tell a thousand words charts and graphs can do the same The last thing you want potential voters to do is to scrutinize the candidate’s fashion sense or the corporate logo of some item in the shot’s background. All the photos should make the candidate look good with proper dress and backgrounds. Typically, a professionally-shot candidate photo should appear on the cover, along with an ‘action shot’ inside. Political brochures should include at least one photo of the candidate. Photographs provide powerful visual elements ![]() You may want to use a question or powerful statement on the front of the piece to draw attention. If it doesn’t, your carefully-crafted literature may end up the recycling bin, unread. The front of your leaflet should communicate your main point clearly and succinctly. Make sure the front panel is attention-getting Keep in mind that using more colors adds to the cost of printing. Script fonts should be generally avoided for readablity. Be sure the main colors of the brochure match your other campaign materials, yard signs, and website. When designing political campaign brochures, keep the layout simple. These guidelines apply for both candidate and political party pamphlets, election leaflets, campaign handouts and flyers. ![]() This is usually a reminder to vote on Election Day or perhaps a statement about the candidate or the opposition. Use headers and divide the text into sections (About the Candidate, Issues, Voting Information/Election Date…).Use bullet points where possible to free up as much white space as possible.For example, if your piece is tri-fold brochure mailer, two-thirds of one side will be for address information and the ‘cover’ on the other side. Keep in mind the overall design and layout of the brochure or political pamphlet. That’s fine, because you’ll want your copy to be as lean and to-the-point as possible. Odds are you will start with way too much text, and you’ll need to cull down the material. Write out your content, while keeping in mind the amount of space you have to work with. Sample Brochure Layout – Click For More Political Brochure Design Examples Here are tips to creating an effective election brochure that will make a good impression on your target voter. Your brochure may be the first, last, and only time you will reach a voter. When putting together your campaign brochures, you want to put your best foot forward.
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